Past Newsletters
Conquering the NegativityJun 27
Zip ZopJun 5
How to Pick a Phenomenal CoachMay 22
Client Spotlight with NickMay 9
Can't Sleep- Go Do SquatsApr 10
Are You Causing a Swarm?Mar 27
FOM Video Launch!Mar 13
Last chance to sign up for FOM CertificationFeb 27
The Pursuit of LoveFeb 12
Client Spotlight with SunniJan 30
Do Your Flaws Drag You Down?Jan 3
The Apple Doesn’t Fall Far From the TreeDec 19
Accessing Your Inner CoachDec 5
Even Trainers Need TrainingNov 25
Joy - Are You Ushering It In Or Out?Nov 7
News Letters

Mon, November 25

Even Trainers Need Training

Kim Ades

I booked the day off to go to the CSTD trade show. CSTD - the Canadian Society for Training and Development. I figured that it was a great opportunity to walk the floor, learn what was new and hot in the training industry, and make some valuable connections. I was hoping that I would learn some best practices in the execution of trade show marketing in a field that is very closely tied to coaching. I thought that I might be able to explore the idea of partnering with a training company so that Frame of Mind Coaching could provide the back-end coaching as an added value service to their training packages. The conference was held in Toronto - no flights, no hotel rooms, and no days away from my family. Perfect. I decided to take Davida, our Director of Communications, with me so that we could explore the booths together and spend some time talking about what we learned and sharing any new ideas that surfaced.

Here's what we learned...


Here are some of the things we saw and experienced:

  • A good percentage of booth personnel were behind their counters, sitting behind their booth displays, completely inaccessible and invisible from the public. It looked as though they were literally hiding, hoping that no one would talk to them, waiting for the minutes to pass.

  • Many of the people at their booths were on their computers or on their phones and did not even lift their heads when we walked by.

  • The very few people who were standing at attention by their booths made virtually no effort to talk to us or woo us over when we walked by.

  • Those that we approached spent the entire time telling us about what THEY do and showed absolutely no interest in us. Their ability to think beyond their 'box' was non-existent. They did not know how to ask questions and made no effort to understand why we were there, what we were interested in, or find out if there was an opportunity that we may have presented for them.

  • The friendliest person in the room was the guy from France who was at the back of the room serving food at the Sushi Bar counter. His name was Sebastian and he came to Canada to learn how to speak English better and had not yet made a trip to Montreal. I told him where I was from, where I grew up, and how many kids I had. He learned more about me in 3 minutes than any other person in the room.

It's not that I was shocked by all of this because I have seen this at trade shows over and over - but here is what troubles me: Why do leaders spend a ton of money and effort to send their teams to trade shows and leave them completely ill-equipped to be there? Why do companies make substantial capital investments in their strategies without setting up their people for success? They invest in the tangibles - the booth, the fliers, the displays, and the technology - and leave the intangibles behind without really understanding that their competitive advantage comes 100% from the intangibles. I bet you that if the leaders of those trade show teams spent only a small portion of their budget on coaching, their entire team would show up differently and perform like stars. Coaching - not training. Why? Because it's not only about the skills they bring to the table, it's about how they show up and who they get to be when the light shines on them.

Here are some things to consider when selecting the right coaching program for your team:

1) Does the coaching program focus on the unique mindset, experience, and personal goals of each participant or is it a generic program that provides a one-size-fits-all approach? Coaching is particularly effective when the individual needs of each participant can be captured and addressed meticulously.

2) Given the premise that a person's thinking has a direct impact on their results, does the coaching focus on the inner thinking, beliefs, and behaviors of the individual or does the coaching focus only on behaviors? It is important to understand the thinking and beliefs that fuel behavior instead of focusing on shifting behavior alone. Behavior that shifts without a preliminary mindset shift is often not sustainable and usually comes at a cost.

3) What process does the coach use to collect data, build a relationship, and help the individual to really become aware of their inner thoughts? Does the coaching program you choose have a mechanism for the coach to be in frequent contact with the individual and collect relevant day-to-day data? This is crucial for quick and effective progress.

I would love to share how Frame of Mind Coaching works - and show you how a coaching program could potentially revolutionize your results.

BTW - I used to be known as the Trade Show Queen - pounding the pavement from 7 a.m. to 2 a.m., coming home with a fist-full of contracts that were sold right on the trade show floor. I would love to share my strategy with you!

Breaking through Burnout

Davida Ander

Have you ever hit your burnout point? This week, I hit mine.

Motivated by November's NANO WRIMO (National Novel Writing Month) Challenge, I committed myself to writing as much poetry as I possibly could in 30 days. I started out inspired and determined to succeed. Each night, after work, I would sit at my computer and write, revise and edit until I proudly printed off a finished poem. The process was exhilarating. But after two-and-a-half weeks I hit a road block. Out of nowhere, my motivation slipped out from beneath me. Writing turned into a chore, and I was left glum and disappointed with myself. I felt drained and uninterested.

Perhaps you have experienced similar burnout symptoms when working towards your own goals. These feelings may have surfaced while working on a difficult work project, while training for a race or while trying to lose weight.

When burnout hits, there is still hope. Here's how to move forward when you feel yourself slipping backwards:

1) Go Be A Couch Potato. Make time to relax and rejuvenate. Read a book, take a walk, watch TV, workout, take a nap or hang out with a friend. Do anything that will get your mind off your goal and give you some breathing room. Recharging your batteries can help you return to your goal refreshed.

2) Reassess Your Approach. Are you squashing your motivation by overcommitting yourself to a goal? Are you putting too much pressure on yourself? Go back to your initial goal and think about the image and vision that drove you to action in the first place. Decide how you can alleviate some of the stress you have placed on yourself, so you can put the joy back into things.

3) Change It Up. Mixing up your routine can help you regain interest in your goal. For example, if you're training for a marathon, try out a new running trail. Try running at a different time of the day. Try running with a new friend. If you're writing a book, try working on a new chapter, or bouncing ideas off of someone else.

4) Slow Down. Rushing to achieve a goal can cause serious burnout. Figure out steps that are sustainable for you over the long run. Setting big goals is wonderful - just be cognizant that the bigger the goal, the more steps may be needed to achieve it. Congratulate yourself on how far you have come. Mark the milestones you have made in a journal. Think about how you can inch forward, accomplishing your goal little by little. Give yourself a realistic time limit.

5) Get Extra Sleep. Get more sleep, and improve the quality of your sleep. When you are feeling drained, it is especially important for you to get some extra shut-eye. Go to bed early. Get rid of distractions before bedtime. Take a nap during the day if you find it reenergizes you.

6) Don't Give Up. If you are set on achieving a goal, don't let a little burnout stop you. Be patient with yourself and keep your eyes on the prize. You will soon regain your enthusiasm and energy. If you can conceive it, you can achieve it.

Events Calendar November/ December

Frame of Mind Coaching

7 pm EST

Do these questions swirl through your mind?

  • Where do I get clients?
  • How do I keep clients?
  • How do I deliver an incredible coaching experience every time?
  • How do I generate referrals?
  • How much should I be charging?

These are the TOP 5 Challenges coaches experience and there's a simple solution to each one of these. Come to this teleseminar...we'll cover each of these challenges and how to solve them all.

The cost:
$10.00 for ICF members
$25.00 for non-members

The credits:
You will receive 1 CCEU credit: 0.5 Core Competency, and 0.5 Resource Development

To register: email

3 pm EST

Life's Issues is a radio show hosted by Lloyd Rosen. Each week, guests discuss issues that affect each of us on a daily basis. Kim will appear on the show to discuss the role of our thoughts in our everyday life. You can listen to the live show here.

10 am EST

Reality Spirituality
is an upbeat, fun and entertaining radio show that focuses on everyday life situations to discover why we're not as happy as we could be. Kim will share her insights and strategies that can help you sustain your happiness. Tune in here!

6 pm EST

If you missed Kim's Top Coaching Challenges Teleseminar on November 27, you can catch it again on December 3! Join ICF Vancouver members as Kim explains her step-by-step approach for:

  • Generating more leads
  • Creating raving fans who send you referrals over and over again
  • Pricing effectively, and...
  • Delivering such a deep coaching experience your clients keep coming back

The cost:

$15 for ICF members
$20 for non-members

To register:
Click here to pay and receive the call details.

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